Morning Musume: Through Changes

During the "Golden Era" as it is popularly called, Morning Musume faced triumph as they were named as Japan's No. 1 Female Group and with their super hit single "Love Machine that sold 1.7M copies. In contrast, at present, AKB48 has ow beaten that record, including their other records as a female group. Now, Morning Musume is being drawn against the challenge of living up to the legacies it had embarked for years in view of its current standing, having only sold 50K copies above and at least having to reach that 100K mark in their recent singles.
Along with the astounding upshot in the high and low cycles of Morning Musume's popularity that we face, is a question worth to be ruminated: "Did Morning Musume lost its position being one of Japan's finest and prominent idol group considering a great loss in their number of sales? Or did the test in its strength and stability has only made the group grown shinier?

For the longest time, we have been dead beaten by the redundant issue on "Morning Musume losing it's popularity" or "It's the end of MM because most of their senior members already graduated and only th new gens are left". Now is about time to get rid of those concerns we heard and read on all forms of public media and converge ourselves on the current MM, in which in my opinion continues to step p their A-game.

The previous years is probably a harsh time for MM. However, we must take into consideration what the group has become for years of its existence ---- it has now produced 11 generations of Musumes, they were able to withstand the test of time for being in the industry for 15 years. Not only that, they still hold the record for the highest no. of singles to be on Oricon Top 10, all of its 52 singles included. They were also crowned as one of the Top Selling Girl Groups in the world, together with another Jpop group, SPEED. And lastly, it engraved it own name not only as H!P's flagship group but as well as Japan's legendary group.

Looking at the present facts and current scenario, we can infer that what over-weigh the most are their years of lying colors over their years of mere infirmity. Yes, they no longer sell as good as they did during the golden era and they currently don't have a million selling single like AKB48 (it would be much silly to deny that fact) but the current line-up stll have that intrinsic drive towards keeping the legacy of the group alive! t this crucial point what's sticking next to the group is the quest for continued excellence and victory.

So what we ought to do? Our idols needs more than a tidbit of collaboration from us, fans. Being the primary stakeholders of their idol life, it's counter intuitive that we have our work to execute. In simple deeds of continuing to support them is already a huge help.

Indisputably, the cyclic facet of MM's popularity has not served as a channel for the group to loss its legendary esteemed records, but has served a a fuel for it to flamboyantly  shine with brimful courage against all odds. Given the fact that they have lived a lot of years in the summit, a few nasty times is not that awful. perhaps just like any car's engine, they need to take breaks and restart for a while for them to go extra miles farther